Digital Marketing Consultant | Webdeveloper

Bjorn Engels

I’m a digital marketing expert with a healthy interest in webdevelopment. Combining both skillsets helps me to create ambitious digital marketing strategies grounded in reality and supported by the right channels, tools and systems.

My Experience

From student doing freelance digital marketing work to business owner with international clients & teaching marketing at college

Root Agency

2016 – present

Digital Marketer / Webdeveloper / Co-Owner

In the same year I started as a freelance digital marketer I co-founded the digital marketing / design / webdevelopment agency Root Agency.

Hogeschool PXL

2021 – 2023

Marketing lecturer

During the academic year 2022 – 2023 I was asked to take a position at Hogeschool PXL as a marketing lecturer for their Graduate programme.

Hogeschool PXL

2020 – 2022

Guest Lecturer / Speaker

During the academic year 2020 – 2021 and 2021-2022 I was asked to be a guest lecturer for both marketing students as well as management assistants. Over multiple weeks and sessions I introduced them to the world of social media, content creation, approval flows in teams and omnichannel dashboarding.

On top I was invited to a public speaking gig during PXL’s Entrepreneurship week. Here over 800 students joined in on my talk about lead nurturing & marketing automation.

Democo Group

2019 – present

Digital Marketing Consultant

I was hired at a freelance basis at Ciril City Real Estate to generate leads and build out their digital marketing strategy.

Today Root Agency and it’s employees service multiple companies in the Democo Group family with their digital marketing, lead generation, social media and marketing automations.

Plazza Group

2017 -2021

Digital Marketer / Co-owner

I became a partial owner in Plazza Group, a Genk based e-commerce & logistics business. Here I worked on e-commerce marketing and built an understanding of e-commerce platforms like Amazon, and many more. 



Freelance Digital Marketer

During my last year of college I started my journey as a freelancer digital marketer.

Experience in digital marketing strategy, webdevelopment, marketing automation & CRM allows me to very quickly get an organisation up and running. Most clients see new leads within the first month of launching their digital marketing campaigns.

my Skills

Together we’ll define your ideal customer and their journey from first contact to sale (and beyond). We’ll fill that journey with the right content at every step, while automating every step possible along the way.

The results: more qualified leads, growing brand awareness and a sales team that can focus on hot leads.

  • Digital Marketing Strategy
  • Lead Generation
  • Lead Nurturing
  • Marketing Automation
  • WordPress Development

Digital Marketing Strategy

  • Creating digital marketing strategies from scratch
  • Creating the connection between sales & marketing
  • Buyer Persona’s
  • Customer Journeys
  • Experience in digital marketing strategy, webdevelopment, marketing automation & CRM allows me to very quickly get an organisation up and running in digital marketing & lead nurturing from a completely blank slate

Lead Generation

  • Facebook Ads
  • LinkedIn Ads
  • Google Search Advertising
  • Google Display Advertising
  • Lead Magnet & Content Creation
  • Marketing Automation
  • CRM
  • Creating the connection between marketing & sales

WordPress Development

  • Custom designed WordPress websites & webshops
  • Focus on scalability
  • Dedicated to create highly secured websites
  • Google Tag Manager & Google Analytics with advanced event tracking & conversion measuring
  • Omnichannel dashboards

I’ve Worked With

I feel at home in the pharmaceutical, medical, real estate, industrial & B2B services industry.

Challenge me with your case


Ambachtsweg 7
3890 Gingelom
Limburg, Belgium


General inquiries
[email protected]

Administration & Finance
[email protected]

Urgent or personal emails
[email protected]

VAT Information


Company Number: 0754.501.731

VAT: BE0754.501.731

Athletic young people have sparring on the boxing ring

Get In Touch

MALS By Bjorn - Marketinbureau Gingelom